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EventBroker

DARE & DO

EventBroker

ROLL UP SLEEVES

EventBroker

EXPERIENCE & ENJOY

EventBroker

CREATE & ORGANIZE

Event-Broker

The Event Broker connects companies, institutions, governments, and organizers to add experience and value to the event and the brand. Based on the core values ​​of the company and the event, the Event Broker searches for the right association and adds a unique experience to the event through activation that fosters brand loyalty and brand awareness.

Get to the core

September is the time to present the right sponsorship proposition for your festival or event to the right partner. But to create a good sponsorship proposition, you first need to identify the core values ​​of your own event.

In four half-day workshops, Eventbroker, in collaboration with the organization, will develop a core proposition that can serve as the basis for every sponsorship proposition. A follow-up workshop can focus on developing a sponsorship strategy and establishing a prospect list based on the core values. Finally, we offer a creative session to develop a suitable brand activation for your event. The workshops are developed in collaboration with partners from the event industry.

About us

Mission

Event-broker strives to be a reliable and ethical event marketing, city marketing, PR, sponsorship, and consultancy agency, fostering a culture of team spirit, creativity, and quality. Hard work, entrepreneurial spirit, attention to detail, diversity, and above all, enjoyment and job satisfaction form the foundation of our company. We collaborate with third parties based on respect and equality.

Vision

Event marketing is a discipline crucial for achieving the marketing and communication objectives of municipalities, companies, agencies, and organizations, connecting them with a lifestyle; art, sports, culture, entertainment, charity, and education.
The role of an Event-broker is to act as a broker between various stakeholders involved in events and festivals.

Core Activities

Event Marketing Consultancy

Creating events within the framework of city marketing
Concept development for public events, corporate events
Feasibility studies & strategic planning

Event Management

  • Event Organization

  • Contract Drafting
  • Ticketing

  • Security

  • Merchandising
  • Activities

  • Technical Support

Event Representation

  • Attracting new events

  • Promoting events nationally and internationally

  • Contract negotiations

Sponsorship Search

  • Building a network for event organizers

  • Acquisition

  • Drafting sponsorship proposals

  • Drafting sponsorship contracts

  • Fulfilling Sponsorships

Public Relations & Marketing

  • Media Contacts

  • Drafting PR Plans
  • Marketing Plans

Consulting

  • Management & Governance
  • Organization & Structure

  • Policy Plans
Strategic
  • Policy Development

  • Interim Management

Education & Training

  • Workshops & Seminars

Strategic Planning

Event-Broker acts as an extension of the marketing and communications departments of companies, serving municipal services and institutions. Essential aspects of strategic planning include:

  • Clearly defined, realistic objectives

  • Teamwork
- Critically monitoring time, budget, and political sensitivities

  • Creativity

Process

We recognize the following steps:

  • Vision and Policy (WHY)
  • 
Identifying the Target Group(s) (WHO)
  • 
Defining the Objectives (WHAT)

  • Selecting the Event (WHERE)

  • Developing Tactics (HOW)

Program Implementation

Clients often need to partially or completely outsource the implementation of their sponsorship. Through its extensive network, Northside Consult provides a team of experts to execute all aspects of the sponsorship plan. Examples include:

  • Special events

  • Public relations and other advertising

  • Relationship marketing activities and special events

  • Attendance marketing

  • Advertising and media support

Event Creation

Every marketer reaches a point where familiar and proven activities are no longer sufficient. One of the greatest strengths of event marketing is the ability to create something new and refreshing—something that hasn’t been done before.
We work from the client’s perspective to develop results-oriented events by operating outside the box.


Through newly created events, marketers with patience and perseverance will be rewarded with:

Ownership of an event with complete control


  • Cutting through clutter
  • 
Low out-of-pocket costs

  • Excellent results


Events created are often surprising and have a significant impact on their target audiences.

Negotiations

This can be one of the most important services we offer.


Once the bid book/marketing plan/event has been developed, negotiations begin. Various parties may be involved, such as sponsors, event owners, television, etc.


Each party is different and requires a specific approach. Event-Broker has experience negotiating with parties such as television, sports federations, (semi-)governmental institutions, tournament directors, leading brands, and the private sector. Our approach is to create win-win situations. This can result in higher value for the invested guilders or simply a lower investment.

Event Management

Experience is essential for managing events. The success of an event depends on many factors. Every detail counts.
Northside Consult has gained experience managing large and small events, including:

  • Attention to detail

  • Efficient execution of work

  • Financial control

  • Working with professional companies

Services

Interim Management Sports, Art & Leisure

Setting up and/or managing a project organization or (event) marketing sponsorship department.

Policy & Vision Development

Writing policy plans for events, sponsorship, and event marketing.

Strategic Policy Development and Planning

Writing an event strategy and action plan that results in a script.

Event Marketing

Activating marketing plans in a festival and event environment.

Event Management

Project management and supervision of event organization.

Concept Development

Developing and creating new concepts and ideas for festivals, events, and regional marketing activities.

Project Coordination

Execution and production of festivals and events.

Public Relations & Marketing

Developing campaigns and strategies online, offline, below-the-line, and sometimes between-the-line.

Sponsorship Finding

Developing a sponsorship strategy, establishing a core proposition, creating propositions, and compiling prospect lists.

Sponsor Fulfillment

Executing and delivering on the agreed-upon rewards for sponsors.

Training and Education

Providing guest lectures, masterclasses, workshops, and seminars.

Portfolie

Music festivals

Parkpop

Sponsor acquisitie

2004-2014
voor Ducos Productions

Dunya Festival

Sponsor acquisitie

2004-2012
voor Ducos Productions

Summer Carnival

Sponsor acquisitie

2004-2012
voor Ducos Productions

Rotterdam Unlimited

Sponsor acquisitie

2013-2014
voor Ducos Productions

Liberation Festival

Sponsor acquisitie

2012-2014

Amsterdam Roots

Sponsor acquisitie

2008-2014

RedHead Days Breda

Sponsor acquisitie

2013-2014

    Sporting events

    Volvo Ocean Race

    Sponsoring & partnerships

    2014

    Le Grand Départ

    Sponsor manager

    2010

    City racing Rotterdam

    Sponsor acquisitie

    2012-2013

    WC Darts Rosmalen

    Commercial Director

    2006-2007

    Scheveningen Beach Stadium

    Director

    2005-2006

    FIFA Worldcup under 20

    Advisor Hostcity Kerkrade

    2004-2005

    FIFA Worldcup 2002

    Consultant Hostcities

    2000-2001

    UEFA Cup Final 2002 Kicks for Kids

    Consultant

    2001-2002

    EURO 2000

    City coordinator

    1998-2000

    Feijenoord Stadion Events

    Manager Events

    1995-1997

      Leisure, Culture & Charity

      Leisure

      Waterpoort ARMADA

      Quartermaster

      2013-nu
      Conceptontwikkeling en realisatie

      Culture

      Floating Forest

      Sponsor acquisition

      2013-2014
      for Mothership

      Den Haag Unicef City

      Projectlead

      2005-2006

      Roparun

      Sponsoring, Marketing & Communications

      2014

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